Intermediate150 min

How to … compare and evaluate ideas

Lesson content
We can use a number of different phrases to compare and evaluate. When comparing, we may want to describe a big difference, a small difference or no difference.
ComparingEvaluating
A big difference
Informal
way/miles/loads more … than …
Neutral
much/a lot/far (more) … than
nowhere near as … as
nothing like as … as
Semi-formal/formal
considerably/significantly/ infinitely (more) … than …
Effective
be valuable to (someone)
be invaluable to/for (someone)
be effective for (someone)
be useful for (someone)
be effective in (doing something)
be useful in (doing something)
A small difference
Neutral

a little/slightly/a bit (more) … than
almost as … as
Semi-formal/formal
marginally (more) … than
Not effective
be useless for (someone)
be useless at (doing something)
be a waste of time/energy (for someone)
be ineffective for (someone)
be ineffective in (doing something)
be unhelpful for (someone)
No difference
just as … (as)
every bit as … (as)
equally … (as)
Comparing
It’s much easier to give a bonus than create a whole new pay system.
A minimum salary scheme would take way longer to set up.
I think option 1 is marginally more interesting than option 2.
A four-day week is infi nitely better than a fi ve-day week.
This computer seems to be every bit as useless as the last one!


Evaluating
The mentor programme is invaluable for people who need some support.
It would be effective in helping junior members of staff .
It’ll be useful in making people feel appreciated.
It’s a waste of time and effort for the company.
The scheme would be ineffective in achieving what it wants to achieve.

Quiz

Question 1 of 10

Which phrase would you use to show two ideas are similar?

On the contrary, ...
Similarly, ...
In contrast, ...

General Ideology in Societies: The Invisible Force That Shapes Our Reality

General ideology functions as the backbone of any society, operating like an invisible hand that guides collective thinking and behavior patterns. While most people go about their daily lives without giving it a second thought, ideology permeates every aspect of human interaction, from the way we structure our governments to how we view success, morality, and individual worth. It's the silent architect that shapes our reality, often working behind the scenes to influence decisions that seem purely rational or natural.
At its essence, ideology represents a comprehensive worldview that attempts to make sense of complex social relationships and power structures. It provides ready-made answers to fundamental questions about human nature, social organization, and the purpose of existence. These belief systems don't materialize out of thin air – they evolve over centuries, shaped by historical events, cultural exchanges, and the ongoing tug-of-war between different social groups seeking to advance their interests.
The power of ideology lies in its ability to present particular arrangements of society as common sense while making alternatives seem far-fetched or dangerous. When an ideological framework takes hold, it becomes the lens through which people interpret reality. Citizens begin to see their way of life not as one possible arrangement among many, but as the natural order of things. This process is so subtle that most people remain blissfully unaware of how deeply their thoughts and actions are influenced by ideological currents.
Consider how different societies have come to terms with the relationship between individual rights and collective responsibilities. Western liberal democracies typically place personal freedom on a pedestal, viewing it as the cornerstone of human dignity and social progress. Citizens in these societies often take it as gospel that competition breeds excellence, that private property is sacred, and that government interference should be kept at bay. These beliefs seem so self-evident that questioning them can feel like swimming against the tide.
Meanwhile, societies rooted in collectivist traditions operate from entirely different premises. They prioritize community harmony over individual ambition, view excessive inequality as a social disease, and embrace government intervention as necessary for maintaining fairness. What appears to be common sense in one context often strikes others as misguided or even threatening to their way of life.
Educational systems serve as the primary vehicles for ideological transmission, though their role often flies under the radar. Schools don't merely impart knowledge and skills – they shape minds during the most impressionable years, instilling values and assumptions that align with dominant ideological frameworks. Students learn not just what to think, but how to think within acceptable boundaries. The curriculum, teaching methods, and even the structure of educational institutions all contribute to this process of ideological reproduction.
Media outlets play an equally crucial role in reinforcing ideological narratives, though their influence is becoming increasingly complex in our digital age. Traditional gatekeepers of information are losing their grip on public discourse as social media platforms allow diverse voices to enter the conversation. This has led to the proliferation of echo chambers where people consume information that confirms their existing beliefs while filtering out conflicting viewpoints.
The challenge for modern societies is maintaining ideological coherence while remaining adaptable to changing circumstances. Rigid adherence to outdated principles can lead communities down a dead-end path, unable to address emerging challenges effectively. Conversely, too much ideological flexibility can result in social fragmentation and loss of shared purpose, leaving citizens feeling adrift in a sea of competing values.
Globalization has thrown a monkey wrench into traditional ideological arrangements by exposing societies to alternative ways of organizing human affairs. The rapid flow of ideas across borders has made it increasingly difficult for any single ideological framework to maintain unchallenged dominance. Young people today often find themselves caught in the crossfire between competing worldviews, forced to navigate multiple ideological influences simultaneously.
Religious and cultural institutions have historically been the bedrock of ideological systems, providing not just spiritual guidance but comprehensive blueprints for social organization. While secularization has reduced the explicit influence of religion in many societies, the underlying patterns of belief and authority often persist in modified forms, adapting to new circumstances while maintaining their essential character.
The rise of populist movements across the globe reflects growing dissatisfaction with established ideological frameworks. Citizens who feel that the system has left them high and dry are increasingly willing to embrace alternative ideologies that promise to restore meaning and order to their lives. These movements often cherry-pick elements from different traditions, creating hybrid forms that blur traditional ideological boundaries.
Looking forward, successful societies will need to walk a tightrope between preserving valuable aspects of their ideological heritage while remaining open to necessary adaptations. The most resilient communities will likely be those that can maintain a strong sense of shared values while fostering healthy debate about how those values should be applied in practice. Understanding the role of ideology in shaping society is essential for anyone who wants to be a conscious participant in the ongoing process of social evolution.
1. Backbone /ˈbækˌboʊn/ (US), /ˈbækˌbəʊn/ (UK)
Meaning: The main support or most important part
2. Invisible hand
Meaning: An unseen force that guides or influences events
3. Go about their daily lives
Meaning: To continue with normal everyday activities
4. Giving it a second thought
Meaning: Thinking carefully or reconsidering something
5. Permeates /ˈpɜrmiˌeɪts/ (US), /ˈpɜːmiˌeɪts/ (UK)
Meaning: Spreads throughout or penetrates completely
6. Silent architect
Meaning: An unseen force that designs or shapes something
7. Behind the scenes
Meaning: In secret or without public knowledge
8. Comprehensive /ˌkɑmprɪˈhensɪv/ (US), /ˌkɒmprɪˈhensɪv/ (UK)
Meaning: Complete and including everything necessary
9. Make sense of
Meaning: To understand or find meaning in something
10. Ready-made answers
Meaning: Pre-prepared solutions that require no further thought
11. Out of thin air
Meaning: From nothing; without any basis or foundation
12. Tug-of-war
Meaning: A struggle between opposing forces
13. Advance their interests
Meaning: To promote or further their own goals
14. Common sense
Meaning: Practical wisdom that most people are expected to have
15. Far-fetched
Meaning: Unlikely or difficult to believe
16. Takes hold
Meaning: Becomes established or begins to have influence
17. Lens through which
Meaning: The perspective or way of viewing something
18. Natural order of things
Meaning: The way things are supposed to be according to nature
19. Blissfully unaware
Meaning: Happily ignorant of something
20. Ideological currents
Meaning: Prevailing trends in political or social thinking
21. Come to terms with
Meaning: To accept and deal with a difficult situation
22. Place on a pedestal
Meaning: To regard with great respect or admiration
23. Cornerstone /ˈkɔrnərˌstoʊn/ (US), /ˈkɔːnəˌstəʊn/ (UK)
Meaning: A fundamental principle or element
24. Take it as gospel
Meaning: To accept something as absolutely true
25. Breeds /bridz/ (US & UK)
Meaning: Produces or causes something to develop
26. Sacred /ˈseɪkrəd/ (US & UK)
Meaning: Considered too important to be interfered with
27. Kept at bay
Meaning: Prevented from coming closer or having influence
28. Self-evident
Meaning: Obviously true without need for proof
29. Swimming against the tide
Meaning: Going against popular opinion or trends
30. Rooted in
Meaning: Having origins or foundations in something
31. Premises /ˈpremɪsəz/ (US & UK)
Meaning: Basic assumptions or starting points
32. Social disease
Meaning: A harmful condition affecting society
33. Embrace /ɪmˈbreɪs/ (US & UK)
Meaning: To accept willingly or enthusiastically
34. Strikes others as
Meaning: Appears to other people as being
35. Primary vehicles
Meaning: Main methods or means of transportation
36. Flies under the radar
Meaning: Goes unnoticed or escapes attention
37. Impart /ɪmˈpɑrt/ (US), /ɪmˈpɑːt/ (UK)
Meaning: To give or provide knowledge
38. Impressionable /ɪmˈpreʃənəbəl/ (US & UK)
Meaning: Easily influenced by others
39. Instilling /ɪnˈstɪlɪŋ/ (US & UK)
Meaning: Gradually introducing ideas or attitudes
40. Align with
Meaning: To be in agreement or harmony with
41. Acceptable boundaries
Meaning: Limits of what is considered appropriate
42. Ideological reproduction
Meaning: The process of passing on political beliefs to new generations
43. Gatekeepers /ˈɡeɪtˌkipərz/ (US & UK)
Meaning: People who control access to something
44. Losing their grip
Meaning: Becoming unable to control or maintain power
45. Public discourse
Meaning: Open discussion about important social issues
46. Proliferation /prəˌlɪfəˈreɪʃən/ (US & UK)
Meaning: Rapid increase in number or spread
47. Echo chambers
Meaning: Environments where people only hear opinions similar to their own
48. Filtering out
Meaning: Removing or excluding unwanted elements
49. Conflicting viewpoints
Meaning: Opposing or contradictory opinions
50. Ideological coherence
Meaning: Consistency in political or social beliefs
51. Rigid adherence
Meaning: Inflexible following of rules or principles
52. Down a dead-end path
Meaning: In a direction that leads nowhere
53. Emerging challenges
Meaning: New problems that are just beginning to appear

Intonation when comparing

When comparing, speakers often use a rising intonation on the first idea or point to indicate that it is just one part of the comparison, signaling to the listener that more information is coming. This rising tone creates a sense of anticipation. In contrast, a falling intonation is typically used on the final idea or point to show completion and emphasis.

For example, when saying, "On the one hand, the proposal is cost-effective," the speaker's pitch may rise on "cost-effective" to suggest the thought is open-ended. Then for the contrasting idea, "but on the other hand, it may take longer to implement," the pitch falls on "implement" indicating the end of the comparison.

Intonation can also convey the speaker's attitude towards the ideas being compared — a rising intonation might suggest uncertainty or openness, while a falling intonation can express certainty or finality.
  • 1. Discuss how general ideology acts as an invisible force in shaping societal norms and behaviors.
  • 2. Explain the role of ideological currents in influencing political and social thinking in modern societies.
  • 3. Debate whether individuals can be truly free if ideology permeates most aspects of daily life.
  • 4. Describe the impact of public discourse and echo chambers on reinforcing or challenging societal ideologies.
  • 5. Analyze how the loss of ideological coherence might lead to emerging social challenges and conflicts.