Advanced250 min

Giving emphasis: inversion, clefting, tailing, fronting

Lesson content
Inversion

We can use inversion after adverbs/adverbial phrases with
a negative meaning: no sooner, never before, little, in no way, only when, scarcely, hardly, barely, under no circumstances, at no time, so, such.
Only when I checked through the assignment did I realise I had misinterpreted the question.

Notice that usually so/such + inversion is used in more formal English.
So strong was the competition that he failed to reach the finals.

Cleft sentences

We use It and wh- clefts to change normal sentence structure for emphasis and to focus on particular information.
It was in 2021 when the new course was added to the curriculum.
It was deciding who would lead the presentation that was the most difficult problem.
What I love about living here is the peace and quiet and a great community spirit.
What surprised me was how much traffic there was on the motorway that early.


We can also use other starters for a cleft sentence.
All I needed was to talk to someone about the issue.
The reason why Laura did not get the position was her lack of qualifi cations.


Tailing

In informal spoken English, the topic can be put after the main clause for emphasis. A pronoun is included in the
main clause to refer to the final phrase. Notice the position of the comma.
It was the best we’d ever stayed in, that hotel.
The students like her a lot, their new teacher.


Fronting

In informal spoken English, a phrase or adverb can be moved to the beginning of the sentence for emphasis.
Some TV programmes I think are too violent.
Why did she resign? The reason for that I really can’t say.


Question-word clauses are often fronted.
When I’m going to do my homework I have no idea.

Headers are a type of fronting where a pronoun or possessive adjective is added later to refer to the initial phrase. Notice the need for a comma.
That man you were talking to, who was he?
My sister, her husband’s a lawyer and she …

Quiz

Question 1 of 10

(Inversion) __________ had I reached the station when the train left.

No sooner
Scarcely
Hardly
Only

First Impressions: The Split-Second Judgments That Shape Our Lives

In the blink of an eye, we make snap judgments that can alter the course of relationships, careers, and entire life trajectories. First impressions represent one of humanity's most fascinating yet consequential psychological phenomena—the ability to size up another person in mere seconds and form lasting opinions that prove remarkably resistant to change. It takes just one-tenth of a second for people to judge someone and make a first impression, yet these lightning-fast assessments can influence everything from romantic partnerships to business deals, from jury verdicts to medical diagnoses.

The old adage that "you never get a second chance to make a first impression" has taken on new urgency in our hyperconnected world, where digital encounters often precede face-to-face meetings and professional networking can make or break careers. Understanding the psychology behind these instantaneous evaluations has become crucial for navigating modern life successfully, whether you're stepping into a job interview, meeting your partner's parents, or trying to establish credibility in a new social circle.

## The Science of Snap Judgments

Recent research has revolutionized our understanding of how first impressions form and persist. In a series of studies led by Olcaysoy Okten and published by the Journal of Personality and Social Psychology in 2019, participants' first impressions were so robust that they remained unimpacted by new information about the same people after their initial encounter. This finding challenges the common assumption that people can easily update their opinions when presented with contradictory evidence.

The process of forming first impressions operates through what psychologists call "thin-slicing"—the ability to extract meaningful information from minimal exposure to another person. People thin-slice others based on how a person looks and sounds, more so than their explicit verbal statements. This rapid-fire assessment draws on an extraordinary range of cues: facial features, vocal inflection, body language, clothing choices, and even the way someone carries themselves across a room.

Neuroscientific studies have revealed that the dorsal medial prefrontal cortex (dmPFC) plays a crucial role in first impression formation, particularly when we're intentionally trying to form judgments about others. This brain region becomes more active when we're processing diagnostic information that helps us categorize people into social groups or assess their character traits.

## The Power of Physical Appearance

Physical appearance wields enormous influence over first impressions, often overshadowing more substantive qualities. Research consistently demonstrates that attractive individuals benefit from what psychologists term the "halo effect"—the tendency for positive impressions in one area to influence perceptions across multiple domains. People automatically attribute higher intelligence, competence, and moral character to those they find physically appealing.

Facial features play a particularly pivotal role in these instant assessments. Studies have shown that faces with more mature features signal strength and dominance, while baby-faced individuals are perceived as more trustworthy but less competent. The way someone's face is structured can even influence legal outcomes—defendants with more trustworthy-looking faces receive lighter sentences, while those with features associated with aggression face harsher punishments.

Height, weight, and overall physique also contribute to the impression formation process. Taller individuals are often perceived as more authoritative and capable, leading to advantages in leadership positions and salary negotiations. These biases operate largely below conscious awareness, making them particularly insidious because people rarely recognize they're being influenced by such superficial factors.

## The Vocal Dimension of First Impressions

While visual cues dominate most research on first impressions, vocal characteristics also carry tremendous weight in how we're perceived. Accents and unique speech patterns can influence how people are perceived by those to whom they are speaking. Voice pitch, speaking rate, and vocal quality all contribute to impressions of competence, trustworthiness, and social status.

Lower-pitched voices, particularly in men, are associated with leadership ability and dominance. Speaking too quickly can signal nervousness or untrustworthiness, while speaking too slowly may be perceived as lack of intelligence or engagement. Regional accents can trigger immediate stereotypes, with some dialects conferring prestige while others may lead to negative assumptions about education or social class.

The way people modulate their voice during conversation also sends powerful signals. Those who match their conversational partner's speaking patterns—a phenomenon called vocal mirroring—are typically perceived more favorably than those who maintain markedly different vocal styles throughout an interaction.

## Digital Age Challenges: First Impressions Online

The digital revolution has fundamentally altered how first impressions form, creating new challenges and opportunities for impression management. Social media profiles, professional headshots, and dating app photos now serve as the primary vehicles for initial contact in many relationships. Grammar and spelling errors in an online profile can make someone seem inattentive or less intelligent—and therefore less attractive.

Online impression formation operates under different rules than face-to-face encounters. The absence of real-time interaction removes many of the subtle cues that humans have evolved to process, forcing us to rely more heavily on written communication and carefully curated visual presentations. This can actually level the playing field for some individuals who may not excel at in-person interactions but can craft compelling digital personas.

However, the permanence of digital impressions creates new vulnerabilities. Unlike fleeting face-to-face encounters where poor first impressions might be forgotten, online content persists indefinitely, potentially influencing perceptions years after it was created. This has made digital impression management a crucial skill for professional success.

## Workplace Implications: Beyond the Job Interview

In professional settings, first impressions can make or break career trajectories long before qualifications are thoroughly evaluated. Olcaysoy Okten's research suggests that first impressions could play major roles in various real-world contexts including hiring decisions, jury verdicts on criminality and doctors' medical recommendations to patients.

The interview process represents perhaps the most high-stakes arena for first impression formation. Research indicates that many hiring decisions are made within the first few minutes of an interview, with the remainder of the time spent confirming initial judgments rather than genuinely evaluating candidates. This phenomenon, known as confirmation bias, means that a strong opening can lead interviewers to interpret subsequent responses more favorably, while a weak start can doom even highly qualified candidates.

Beyond formal interviews, workplace first impressions continue to shape professional relationships and advancement opportunities. The way new employees introduce themselves, their communication style in meetings, and even their choice of workspace decoration all contribute to colleagues' perceptions of their competence and cultural fit.

## Cultural Variations in Impression Formation

First impression formation isn't universal—cultural background significantly influences what cues people prioritize and how they interpret behavioral signals. Some studies have found that Chinese societies form first impressions based on competence (i.e., perceptions of intelligence and social status) rather than on physical strength.

Western cultures typically emphasize individual attributes like confidence and assertiveness, while many Eastern cultures place greater value on social harmony and group orientation. These cultural differences can lead to misunderstandings when people from different backgrounds interact, as behaviors intended to make positive impressions in one culture may be perceived negatively in another.

Understanding these cultural nuances becomes increasingly important in our globalized world, where cross-cultural professional and personal relationships are commonplace. What constitutes appropriate eye contact, personal space, or conversational style varies dramatically across cultures, and failure to recognize these differences can lead to unintended negative first impressions.

## The Psychology of Recovery: Can First Impressions Change?

One of the most sobering aspects of first impression research is how difficult these initial judgments are to overcome. Once formed, first impressions tend to be stable, creating what psychologists call "impression perseverance." This stability exists because first impressions act as filters through which subsequent information is processed—confirming evidence is readily accepted while contradictory information is often discounted or reinterpreted.

However, first impressions aren't completely immutable. Dramatic behavioral changes, significant achievements, or extended positive interactions can gradually shift perceptions. The key lies in understanding that changing a negative first impression requires substantially more effort and evidence than would have been needed to create a positive one initially.

Successful impression rehabilitation often requires a strategic approach: acknowledging the initial misstep, demonstrating consistent positive behavior over time, and finding ways to showcase competence in areas that matter to the perceiver. This process can take months or even years, highlighting the importance of getting things right the first time.

## Strategic Impression Management

Given the profound impact of first impressions, developing effective impression management skills has become essential for success in both personal and professional spheres. Dress slightly better than the occasion warrants represents just one of many evidence-based strategies for creating positive initial impressions.

Effective impression management begins with understanding your audience and the context in which the interaction will occur. Different situations call for different approaches—the confidence and assertiveness valued in a business negotiation might be off-putting in a social gathering. Successful impression managers learn to read social cues and adjust their presentation accordingly.

Non-verbal behaviors are particularly important to forming first impressions when meeting a business acquaintance. Specifically, components of social expressivity, such as smiling, eyebrow position, emotional expression, and eye contact are emphasized. Research has consistently shown that people who maintain appropriate eye contact, offer firm handshakes, and display genuine facial expressions are perceived more positively than those who appear nervous or disengaged.

## The Ethics of First Impressions

The power of first impressions raises important ethical questions about fairness and social justice. If snap judgments based on appearance, accent, or other superficial characteristics can influence life outcomes, how do we create more equitable systems for evaluation and decision-making?

Awareness of potential first impressions can result in fairer judgments and motivate decision-makers to fully consider and evaluate a job candidate's qualifications, a defendant's actions, or a patient's symptoms. This awareness represents the first step toward mitigating the negative effects of unconscious bias in first impression formation.

Organizations are increasingly implementing structured processes to reduce the impact of first impressions on important decisions. Blind resume reviews, standardized interview questions, and diverse hiring panels all represent attempts to ensure that substantive qualifications receive more weight than superficial characteristics.

## Future Directions: Technology and Virtual Reality

Emerging technologies are creating new frontiers for first impression research and application. Virtual reality environments allow researchers to control variables in ways impossible in real-world settings, providing unprecedented insights into the mechanics of impression formation. These technologies also offer new possibilities for impression management training, allowing people to practice important interactions in risk-free virtual environments.

Artificial intelligence is being developed to analyze vocal patterns, facial expressions, and other cues that influence first impressions, potentially providing real-time feedback to help people improve their interpersonal effectiveness. However, these developments also raise privacy concerns and questions about the authenticity of human interaction in an increasingly mediated world.

The study of first impressions continues to evolve as our social environments become more complex and interconnected. While the fundamental human tendency to make rapid judgments about others appears unlikely to change, understanding these processes better can help us navigate them more skillfully and fairly. In a world where first impressions can literally change lives, this knowledge becomes not just academically interesting but practically essential for anyone seeking to build meaningful relationships, advance their career, or simply move through the world more effectively.

The challenge moving forward will be balancing the efficiency that first impressions provide in social navigation with the fairness and accuracy that complex human relationships deserve. By acknowledging both the power and the limitations of these split-second judgments, we can work toward a society that values both the quick connections that first impressions enable and the deeper understanding that comes from sustained interaction and genuine getting to know one another.
1. blink of an eye
extremely short amount of time

2. snap judgments
quick decisions made without much thought

3. alter the course
to change the direction or outcome

4. life trajectories
paths that lives follow over time

5. consequential /ˌkɑːnsəˈkwenʃəl/ US /ˌkɒnsɪˈkwenʃəl/ UK
having important results or effects

6. psychological phenomena
observable mental or behavioral events

7. size up /saɪz ʌp/ US /saɪz ʌp/ UK
to quickly assess or evaluate

8. lightning-fast assessments
extremely quick evaluations

9. romantic partnerships
love relationships

10. jury verdicts
decisions made by court juries

11. medical diagnoses
identification of diseases or conditions

12. old adage
traditional saying or proverb

13. taken on new urgency
become more critically important

14. hyperconnected /ˌhaɪpərkəˈnektəd/ US /ˌhaɪpəkəˈnektɪd/ UK
extremely interconnected

15. precede /prɪˈsiːd/ US /prɪˈsiːd/ UK
to come before

16. professional networking
building business relationships

17. make or break careers
to determine success or failure in jobs

18. establish credibility
to build trustworthiness

19. social circle
group of friends and acquaintances

20. instantaneous /ˌɪnstənˈteɪniəs/ US /ˌɪnstənˈteɪnɪəs/ UK
happening immediately

21. revolutionized /ˌrevəˈluːʃəˌnaɪzd/ US /ˌrevəˈluːʃəˌnaɪzd/ UK
completely changed

22. robust /roʊˈbʌst/ US /rəʊˈbʌst/ UK
strong and resistant to change

23. unimpacted /ˌʌnɪmˈpæktəd/ US /ˌʌnɪmˈpæktɪd/ UK
not affected or influenced

24. contradictory evidence
information that goes against beliefs

25. thin-slicing
making judgments from minimal information

26. extract meaningful information
to obtain important details

27. minimal exposure
very brief contact

28. rapid-fire assessment
very quick evaluation

29. extraordinary range of cues
unusually wide variety of signals

30. vocal inflection
changes in voice tone and pitch

31. body language
communication through physical gestures

32. carry themselves
how someone moves and holds their body

33. neuroscientific /ˌnʊroʊsaɪənˈtɪfɪk/ US /ˌnjʊərəʊsaɪənˈtɪfɪk/ UK
relating to brain science

34. dorsal medial prefrontal cortex
brain region involved in social thinking

35. diagnostic information
helpful details for making judgments

36. categorize /ˈkætəɡəˌraɪz/ US /ˈkætɪɡəˌraɪz/ UK
to place into groups

37. assess character traits
to evaluate personality qualities

38. wields enormous influence
has great power over

39. overshadowing /ˌoʊvərˈʃædoʊɪŋ/ US /ˌəʊvəˈʃædəʊɪŋ/ UK
making less important by comparison

40. substantive /ˈsʌbstəntɪv/ US /ˈsʌbstəntɪv/ UK
having real importance or value

41. halo effect
positive bias extending to unrelated areas

42. automatically attribute
to assign characteristics without thinking

43. moral character
ethical qualities

44. physically appealing
attractive in appearance

45. pivotal role
extremely important function

46. instant assessments
immediate evaluations

47. mature features
adult-like facial characteristics

48. signal strength and dominance
to indicate power and control

49. baby-faced individuals
people with youthful-looking features

50. trustworthy-looking faces
faces that appear honest

51. lighter sentences
less severe punishments

52. associated with aggression
linked to violent behavior

53. harsher punishments
more severe penalties

54. overall physique
general body build

55. impression formation process
method of creating judgments

56. perceived as more authoritative
seen as having more power

57. salary negotiations
discussions about pay

58. operate largely below conscious awareness
work without people realizing

59. insidious /ɪnˈsɪdiəs/ US /ɪnˈsɪdɪəs/ UK
harmful in a hidden way

60. superficial factors
surface-level characteristics

61. dominate most research
are the main focus of studies

62. carry tremendous weight
have great importance

63. vocal characteristics
qualities of someone's voice

64. speaking rate
how fast someone talks

65. vocal quality
sound characteristics of voice

66. leadership ability
skill at guiding others

67. signal nervousness
to indicate anxiety

68. lack of intelligence
absence of mental ability

69. regional accents
speech patterns from specific areas

70. trigger immediate stereotypes
to cause instant generalizations

71. conferring prestige
giving high status

72. negative assumptions
unfavorable beliefs

73. modulate their voice
to change vocal qualities

74. conversational partner
person you're talking with

75. vocal mirroring
copying someone's speech patterns

76. markedly different
clearly distinct

77. vocal styles
ways of speaking

78. fundamentally altered
basically changed

79. impression management
controlling how others see you

80. primary vehicles
main methods

81. dating app photos
pictures on romance apps

82. curated /ˈkjʊreɪtəd/ US /ˈkjʊəreɪtɪd/ UK
carefully selected

83. visual presentations
things shown to create impressions

84. level the playing field
to make competition fairer

85. excel at in-person interactions
to be very good at face-to-face meetings

86. craft compelling digital personas
to create attractive online identities

87. permanence /ˈpɜːrmənəns/ US /ˈpɜːmənəns/ UK
quality of lasting forever

88. fleeting /ˈfliːtɪŋ/ US /ˈfliːtɪŋ/ UK
lasting only briefly

89. persists indefinitely
continues without end

90. vulnerabilities /ˌvʌlnərəˈbɪlətiz/ US /ˌvʌlnərəˈbɪlɪtɪz/ UK
weaknesses or exposures to harm

91. make or break career trajectories
to determine professional success

92. thoroughly evaluated
carefully examined

93. high-stakes arena
situation with important consequences

94. confirmation bias
tendency to seek supporting evidence

95. subsequent responses
later answers

96. doom even highly qualified candidates
to cause failure for skilled applicants

97. advancement opportunities
chances for promotion

98. cultural fit
compatibility with group values

99. workspace decoration
items used to personalize office areas

100. prioritize /praɪˈɔːrəˌtaɪz/ US /praɪˈɒrɪˌtaɪz/ UK
to treat as most important

101. interpret behavioral signals
to understand meaning of actions

102. individual attributes
personal characteristics

103. assertiveness /əˈsɜːrtɪvnəs/ US /əˈsɜːtɪvnəs/ UK
confident, direct behavior

104. social harmony
peaceful group relationships

105. group orientation
focus on collective rather than individual

106. cross-cultural /krɔːs ˈkʌltʃərəl/ US /krɒs ˈkʌltʃərəl/ UK
involving different cultures

107. misunderstandings /ˌmɪsʌndərˈstændɪŋz/ US /ˌmɪsʌndəˈstændɪŋz/ UK
failures to understand correctly

108. cultural nuances
subtle cultural differences

109. globalized /ˈɡloʊbəˌlaɪzd/ US /ˈɡləʊbəˌlaɪzd/ UK
connected worldwide

110. appropriate eye contact
suitable amount of looking at someone

111. personal space
comfortable distance between people

112. conversational style
way of talking

113. dramatically /drəˈmætɪkli/ US /drəˈmætɪkli/ UK
in a very noticeable way

114. unintended negative impressions
accidentally created bad opinions

115. sobering /ˈsoʊbərɪŋ/ US /ˈsəʊbərɪŋ/ UK
making someone serious and thoughtful

116. impression perseverance
tendency for first judgments to persist

117. act as filters
to screen information

118. confirming evidence
information that supports beliefs

119. readily accepted
easily believed

120. discounted /dɪsˈkaʊntəd/ US /dɪsˈkaʊntɪd/ UK
given less importance

121. reinterpreted /ˌriːɪnˈtɜːrprətəd/ US /ˌriːɪnˈtɜːprɪtɪd/ UK
understood differently

122. immutable /ɪˈmjuːtəbəl/ US /ɪˈmjuːtəbəl/ UK
unchangeable

123. dramatic behavioral changes
major alterations in actions

124. sustained interaction
continued contact over time

125. hit it off
to immediately like each other

126. get off on the wrong foot
to make a bad start

127. put your best foot forward
to try to make a good impression

128. judge a book by its cover
to form opinions based on appearance

129. first impressions count
initial judgments are important

130. make a lasting impression
to create memorable impact